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Why Us?
Dedicated brand management solutions.
Registration of a trademark, industrial design, their monitoring, strategic analysis of the brand – these are the elements of a comprehensive approach to brand protection.
Legal protection and brand management for companies operating in e-commerce, IT and new technologies, both existing and new.
How can we protect your brand?
We carry out projects in various models, from a one-off service to long-term brand protection management. E-business, new technologies, IT – these are the sectors in which we specialise and for which we have prepared reliable solutions.
Our offer!
Brand audit
Legal analysis of the brand in terms of possible infringements and the possibility of its reservation in Poland, EU, USA, Asia.
Registration of a trademark
Registration of an industrial design
Trademark monitoring
Managing trademark infringement disputes.
Protection against acts of unfair competition
Coordinating
the brand protection activities of your marketing agency.
What is a brand?
“A brand is a trade mark which, through deliberate use, management and promotion, is created in the minds of consumers to embrace a set of physical and non-physical values and attributes”.
J. Murphy
“Brand management is the process of creating and maintaining brand capital, in which the company’s resources are involved and all its functional structures are focused on creating a difference from competitors”.
N. Kapferer
What does trademark protection give?
SAFETY, CREDIBILITY – exclusive rights to using the mark.
COMPETITION – protection against unfair competition, protection of online domains, possibility of blocking competition ads on AdWords and FaceBook, Instagram, TikTok, etc.
BRAND VALUE – Improving the reputation of the brand, the value of the company (it is its property that can be traded, pledged, etc.). The possibility of earning money by licensing the mark and receiving damages for its infringement.
TAX OPTIMISATION
PRESTIGE – BUILDING BRAND AWARENESS
A brand without protection – what are the threats?
BRAND LOSS – risk that your mark will be reserved by competitors.
RISK OF DAMAGES – in the case of trademark infringement by you, you will be exposed to liability for damages, loss of expenditure on advertising and brand promotion.
REBRANDING – the need to change the markings of your company, products, services.
NO SIGN ® – you cannot use the registered trademark symbol (R).
NO LICENSING – no possibility of trademark trading.